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"It really came from us just walking around and seeing these trash cans and wondering, 'Why is this happening and what could possibly be done to make this better?' " Lowry said. Tom Wingert, vice president of marketing for City Fitness, said it cost the company more than $10,500 to install the artwork and rent the ad space on 18 Big Belly cans in Center City for four weeks. "Brendan, Conrad and I see this as an opportunity to challenge all brands to be more conscious of not only what their message is but how that message finds its way into the public eye," Wingert said in a statement. The chosen artworks — which were all created by Philly-based or Philly-born artists — range from photographs to oil paintings. The subjects range from dancers to a fire hydrant to Marge Simpson. A photograph by Kelly Smith adorns a Big Belly can at 15th and Walnut Streets as part of the #TrashcanTakeover campaign. About 375 Big Belly trash cans across Philadelphia have space available for advertising . The city gave permission to sell the ad space to Green City Solutions for that company's continued maintenance of the units. Philly receives 5 percent of the ad revenue. A city spokesman said in June that the Barbera ads were approved and conformed to the city's advertising policies.
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